The potential of the Chamber of Commerce President is exploding! Xiang Hengda uses the Yueqing Chamber of Commerce activities to pave a new growth path for YDS Tools

At the Chamber of Commerce event at Yiwu Meihu Stadium, the identity of Xiang Hengda, the founder of YDS Tools, is particularly eye-catching – he is not only an entrepreneur who has been deeply involved in the tool industry, but also the president of the Yueqing Chamber of Commerce in Yiwu. This seemingly routine Chamber of Commerce event actually hides the “business code” for YDS Tools to break through the circle and grow:

Ⅰ. “President Identity + Brand Exposure”: Double buff superimposed trust

During the event, Xiang Hengda wore YDS brand clothing to participate in the flag-giving and team-leading, making the “YDS Tools” and “Chamber of Commerce Leader” image deeply bound:

Figure 1 (Xiang Hengda on the left)

Customers make more decisive decisions: Consumers will think: “To be the president of the Chamber of Commerce, the company’s strength and reputation must be strong!” Directly shorten the decision-making chain;

– Peer cognition is upgraded again: In the eyes of competitors, YDS is no longer a “single store” but an “industry benchmark candidate” endorsed by the Chamber of Commerce, and the willingness to cooperate and learn is stronger.

Ⅱ. Chamber of Commerce Circle = Precise Customer Pool: B-end + C-end Two-way Harvest

Yiwu Yueqing Chamber of Commerce gathers more than 100 entrepreneurs, each of whom is a high-quality customer group with “self-sourced resources”:

– B-end procurement: Business owners such as manufacturers and traders need to purchase tools and equipment on a daily basis. YDS can directly enter the procurement list with the trust of the Chamber of Commerce.

– C-end fission: When entrepreneurs use tools for themselves, they are more inclined to recommend “their own” brands event can easily leverage the circle’s word-of-mouth communication, which is more efficient than advertising.

Ⅲ. President’s right to speak = industry initiative: resources tilt towards YDS

As the core decision-maker of the Chamber of Commerce, Xiang Hengda can:

– Lead the direction of cooperation: Promote enterprises in the Chamber of Commerce and YDS to carry out “group purchase discounts” and “joint promotions” to share costs and amplify voice;

– Priority connection with funds: When the Chamber of Commerce connects with the government, supply chain, and media, YDS naturally has the “priority to participate”, and new product promotion and channel expansion are smoother.

Figure 2 (Xiang Hengda in the middle)

IV. Event exposure = free traffic: importing “chamber of commerce heat” into the store

When the photos and reports of the event were screened in the chamber of commerce community and circle of friends, the YDS brand simultaneously completed the “city-wide face recognition”:

– Local customers will actively search for “YDS tool store” and are curious about “what the president’s store sells”;

– Online traffic will also be directed to offline stores, and even drive “check-in consumption” (for example, entrepreneurs lead teams to visit stores and purchase on the way).

The essence of this chamber of commerce event is to “convert the potential energy of the president’s identity into the store’s performance increment”: from trust endorsement to customer source expansion, from industry discourse power to traffic import, YDS tools are using the “chamber of commerce ecology” to achieve a three-dimensional breakthrough of “brand-channel-reputation”.

For other merchants, this is more of an inspiration: bind high-value circles and let “identity dividends” become a new engine for store growth- after all, in Yiwu, a hot commercial land, “follow the right circle and take advantage of the trend” is always the golden rule for breaking through.